Hello Kitty Credit Card One of the Most Innovative in Europe!

31 October 2011

The Hello Kitty Card from Banif Bank, a co-branded Visa Classic Credit Card, has been shortlisted as one of the most innovative cards in Europe. The Hello Kitty Classic Credit Card is one of the nominees in the Loyalty & Benefits category in the International zone for the Publi-News 2011 Trophèes for Innovative Cards. The winner in each category will be announced during a Gala Event in Paris next month.

The Banif Hello Kitty Classic Credit Card was launched on the local market last April.  It aims to be different by moving away from hitherto conservative card designs and adds a touch of glamour and flair to enhance the shopping experience.  It is no coincidence that the Hello Kitty Credit Card – aimed at the younger female generation – was introduced by Banif, the youngest commercial bank in Malta.  Furthermore, Publi-News’ international nomination of the stylish image of the Hello Kitty brand endorses one of Banif’s core values – the ability to believe in the essence of innovation.

This trendy credit card offers a lot of benefits, such as an interest-free period of up to 51 days on both purchases and cash advances and flexible repayment options. In addition, apart from enjoying free Travel and Purchase Protection Insurance, Hello Kitty cardholders are entitled to other discounts on health schemes and insurance premia and an additional €150 worth of vouchers from fashion outlets.

The Banif Hello Kitty Classic Credit Card is one of only five nominees in the Loyalty & Benefits category at this annual event, now in its 6th edition, organised by the French company, Publi-News. During the event, awards are presented in various categories for innovative card or cards that stand out with the specific features or benefits they offer to individual or corporate clients. Publi-News was founded in June 1984 and publishes independent information on banking, insurance, new technology and security. The other four categories in the Publi-News 2011 Trophèes are: Services, Prepaid, Design and Technology/Alternative Payments. 

More information on Banif’s Hello Kitty Classic Credit Card is available online, by logging onto SassyLadyMalta’s page on Facebook, by sending an email to customercare@banif.com.mt or by calling 2260 1000.

Hello Kitty - Now is the time to be stylish!

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